How It Works

Our experts have seen it all: need a new logo, can't find the right employees, need to change the packaging. And yet, no two problems are exactly the same. At Speed Coaching, we will discuss only what's important to you, because we're answering your questions.

After networking and enjoying light fare and Samuel Adams beverages, attendees will participate in multiple coaching sessions with coaches from Sam Adams as well as trusted nonprofit partners and seasoned entrepreneurs. From lending, legal, and marketing to sales, social media, and package design, these experts run the gambit and provide you with the tools to grow your business. Since these are personal one on one coaching sessions, we encourage lots of questions, samples, marketing materials, anything that gets your business to the next level.

How It Works

If you are food, beverage, or craft brewing business owner, apply to the upcoming Pitch Room Competition that is in your region; announced on our Facebook page and Newsletter. All submissions will be reviewed by a panel of judges consisting of qualified Samuel Adams experts who will evaluate the entries based on the following criteria: quality of pitch, creativity and uniqueness of product, viability of product, alignment with the Boston Beer values, and entrant’s passion for the product/industry. After review, a communication with be sent to you to set up further logistics if your pitch get selected.

Just because your business is selected, that does not mean Samuel Adams will be investing in your product or idea. Please reach out to btad@samueladams.com with any additional questions.

How It Works

Coaching call requests are accepted on an ongoing basis by reaching our to Brewing the American Dream staff. Sessions are primarily done over the phone with the option of video conferencing if applicable. Or, we are happy to help over email if that is preferred.

Business owners who take advantage of our coaching calls better prepared to succeed. Reach out to Brewing the American staff to learn how to apply!

How It Works

Ready for your loan? Here are the basic requirements in order to qualify*:

• No active bankruptcy, mortgage modifications, foreclosure, tax liens/judgments without payment plan.
• No slow pay on business and personal rent payments, credit payments, etc.
• Ability to repay loans either through income or profitable business (collateral or co-signer may be required)
• Business does not involve real estate development, non-profit organization, exporting, multi-level marketing, lending, or adult entertainment

How It Works

The Brewing & Business Experienceship recognizes and supports local brewers across the country; helping to keep the craft brewing revolution going. The program is simple: one applicant is chosen each year to come to Boston and learn at the brewery that started it all. We share our brewing experience, our business acumen, our marketing expertise, and provide financial support and funding to check out important business building and networking events like The Great American Beer Festival.

It’s our way of helping up-and-coming brewers pursue their dreams to keep the passion and innovation behind the craft beer revolution going (and growing).

Please reach out to brewingtheamericandream@bostonbeer.com with any additional questions.

View the 2023-2024 Brewer Experienceship Eligibility document here.

Click the link below to complete your application.

How It Works

The Brewing the American Dream Bootcamp will bring together a group of New England based food and beverage businesses that sell packaged products for a four-week program. Both virtually and in person, the entrepreneurs will get to work with Samuel Adams coaches with expertise in branding, sales, packaging, legal, digital marketing, and more. The program will culminate in a celebratory event where entrepreneurs will take part in our business showcase and have the chance to compete in our Boston pitch competition. After the program, these food and beverage entrepreneurs will be prepared to take their business to the next level.

Since 2008, Brewing the American Dream has supported entrepreneurs in achieving their goals and dreams. We are excited to bring the Bootcamp to life and to celebrate Brewing the American Dream’s 15 years of small business impact.

Eligibility Criteria:

• You must be at least 21 years old to apply.
• Your business must be located in New England: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, or Vermont.
• You must be at least a 50% owner of a food or beverage business that currently sells packaged products.
• You must have a business bank account.

How It Works

Need help on a specific area of expertise? Seeking advice but there is too much on your plate to go to any in person events? Our webinars are curated to meet the ever growing needs of small business owners just like yourself.

Webinars will be hosted on a quarterly to bi-monthly basis. The best way to sign up as an attendee is to sign up for our newsletter or follow us on Facebook. Once the webinar is announced, a link will be provided on how to sign up!