Pitch Room Competition

Do you have the country's next boundary-pushing idea when it comes to food & beverage? You have two minutes to tell us about it.

Welcome to the Pitch Room.

Brewing ideas is easy for some of us. Selling them is hard. That’s why we’ve created The Brewing the American Dream Pitch Room. The Pitch Room is a competition that teaches rising food and beverage craftspeople how to perfect the art of the sales pitch. If you are a food, beverage, or craft brewing business owner with a packaged product or a liquid that is currently on draft or bottled, apply now for the chance to compete in our local Pitch Room Competitions, for a chance to win $10,000 and a year of coaching from the employees of Samuel Adams. Just select your city, complete the application, and get ready to pitch!


Read the Rules & Regulations

Pioneering Spirits + Perfect Pitches.

Meet our past winners and learn from their stories.

Minus The Moo

2016 Winner:

Minus the Moo

Minus the Moo is real dairy, lactose-free ice cream in a variety of gourmet flavors.


2015 Winner:


Chic-a-Peas is a baked chic pea snack made from the finest natural ingredients.

Caputo Brothers

2014 Winner:

Caputo Brothers

Caputo Brothers produces produces handcrafted, authentic Italian cheeses.

Brewla Bars

2013 Winner:

Brewla Bars

Brewla Bars are all-natural ice pops based on brewed ingredients like high quality teas.



Who is this competition open to?

Food, beverage, and craft brewing business owners with a packaged product or a liquid that is currently on draft.

How will my application be judged?

All submissions will be reviewed by a panel of judges consisting of qualified Boston Beer experts who will evaluate the entries based on the following criteria:  quality of pitch, creativity and uniqueness of product, viability of product, alignment with the Boston Beer values, and entrant’s passion for the product/industry.

Can I enter if I am a craft brewer?

Yes! Craft brewers are eligible and encouraged to enter. 

Why is this contest only open to small businesses in the food and beverage industry?

Our Samuel Adams Brewing the American Dream program focuses on supporting small businesses in the food, beverage and craft brewing industry as those are the industries we know best – and where we know we have experience we can share. 

Who are the judges?

Judges may consist of member of Samuel Adams senior sales team, retailers, buyers and business experts. You will find out the names of the judges and their professional background prior to pitching on the day of the event.

Will Samuel Adams be investing in my product or idea?

No. You will have the opportunity to pitch your product to Samuel Adams experts as well as retailers and buyers but Samuel Adams will not invest in your product or idea.

Still have questions?

Please reach out to brewingtheamericandream@bostonbeer.com or call 617-368-5203 with any additional questions.

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