Jim Koch on Brewing the American Dream
This Tuesday, Sam Adams brings its Brewing the American Dream (BtAD) project to DC. In addition to micro-loans made with partner Accion, financial and business seminars, and its online community, BTAD hosts a series of speed-coaching events around the country. This Tuesday, BtAD is conducting a free coaching session at Living Social’s F Street space, where experts in various fields will advise nascent companies on how to open and grow strategically. I recently chatted with Jim Koch, founder of Boston Beer Company about the counseling program, GABF medals, and karma.